Annoor Logo

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Annoor Logo

Annoor is a wellness company based in Suwanee, Georgia, that offers natural health products such as honey, ginger, and lemon concentrates. Their products are based on “age-old cultural remedies” and aim to improve general health and well-being.

The Challenge

Annoor needed a professional and unique logo to stand out in the competitive health and wellness market. The challenge was to create a design that was not only memorable but also visually communicated their core values of health, nature, and trust.

Project Goals

The project’s main goal was to create a strong, professional, and memorable brand identity for Annoor. We designed a logo that clearly communicates their core values of natural health and trustworthiness, with a versatile design ready for use on all products, packaging, and digital platforms.

Establish a Professional Identity: Build a trustworthy brand that resonates with customers.
Communicate Core Values: Reflect the company’s dedication to natural health and tradition.
Ensure Versatility: Create a logo that works seamlessly across digital and physical products.
Enhance Market Presence: Design a distinctive look that helps Annoor stand out from competitors.

Our Design Process

1. Research & Discovery

We began with an in-depth analysis of the sustainable products market and key competitors. We conducted stakeholder interviews and created mood boards to define the brand’s unique values and visual direction.

2. Concept Development

Multiple logo concepts were created, exploring different ways to symbolize growth and sustainability. We focused on both typographic and iconic marks that could serve as memorable brand assets.

3. Refinement

Based on client feedback, we refined the strongest concepts, concentrating on a leaf motif that combines natural forms with a modern, geometric feel. We carefully chose typography to enhance the brand’s approachable yet premium identity.

The Results

The new logo and brand identity provide Annoor with a professional and cohesive visual presence. The design is simple and memorable, helping the brand build trust and recognition. The versatility of the logo allows it to be used effectively across all of their marketing materials, from the website to product packaging.

Professional Identity: We delivered a clean, professional, and trustworthy brand identity.
Brand Recognition: The simple, memorable logo helps build brand recognition and trust.
Versatility: The new design works seamlessly on all digital platforms and physical packaging.
Market Position: The updated branding strengthens Annoor’s position in the competitive wellness market.

Project