Econex
Econex is an online marketplace based in Pakistan, founded in 2019. It operates as an e-commerce platform that sells a variety of consumer goods. The company’s business model also includes a multi-level marketing (MLM) component, where individuals can earn commissions through direct sales and building a network.
Problem Statement
Econex needed a modern, user-friendly e-commerce website to replace their outdated platform. The goal was to create a cohesive brand experience with a seamless shopping and navigation experience for a diverse user base, including both customers and direct sales partners.
Possible Solution
We considered using a generic e-commerce template but found it wouldn’t meet Econex’s unique brand and functional requirements. The optimal solution was a custom design and development approach, allowing us to tailor the UI/UX to their specific business model and integrate all necessary pages from product details to the user dashboard.
Our Approach
Our approach was a structured, four-phase process:
Discovery & Research: We started by thoroughly researching the e-commerce and multi-level marketing industries in Pakistan. We analyzed competitors and identified the target audience to establish clear design goals.
Information Architecture: We designed a logical site structure to ensure a seamless flow for users. This included organizing content in a way that allows for quick and intuitive navigation across all pages, such as the homepage, product categories, cart, and account pages.
Visual Design: We created a modern and trustworthy visual identity for Econex. We used a dark theme with bold highlights to give the site a premium feel. We also designed a variety of key pages, including the product detail page, cart, and checkout, ensuring a consistent and polished look throughout. 4. Strategic Implementation: We strategically placed calls-to-action (CTAs) to encourage sign-ups and boost sales. We also ensured the website was fully responsive, providing an optimal experience on all devices, from desktops to mobile phones.
The Results
The project resulted in a significant improvement to Econex’s online presence. The new website is a fully functional, responsive, and visually appealing e-commerce platform that not only supports their core business but also enhances their brand image. The user-friendly design and logical navigation make it easy for customers to find products and complete transactions, while the strategic CTAs help drive key business objectives.
Typography Styles
Poppins is a modern and geometric sans serif font known for its clean and balanced design. Its round shapes and consistent structure give it a friendly yet professional look, making it highly readable across screens and print. With a wide range of weights and excellent versatility, it works well for both headings and body text, which is why we chose Poppins for this design.
Color Styles
Primary Color
#f63227
Secondary Color
#121212
Borders-Color
#e8e8e8
Secondary Text
#656565
Bg-Alt
#f0f0f0
Key Sections
A quick overview of the main sections that make up the website, highlighting its structure and important features.
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