A first version of Econex existed before we stepped in, but it lacked core UX and UI principles. We redesigned it from the ground up into a modern shopping experience built around discovery, comparison, and checkout.
Econex's first version was live, but it lacked the core UX and UI foundations a shopping platform needs. Categories were hard to distinguish, there was no way to compare products side by side, and checkout dragged on across too many steps. Users struggled to find and compare products, while the mobile experience made browsing and purchasing even more difficult.
A redesigned platform with clear navigation, a built-in comparison tool, and a streamlined checkout, rebuilt with the UX and UI principles the original version never had.
A first version of Econex existed before we stepped in, but it lacked core UX and UI principles. We redesigned it from the ground up into a modern shopping experience built around discovery, comparison, and checkout.
Before, cluttered categories, hidden navigation, no comparison feature, and a long multi-step checkout pushed people to abandon their carts. After, a restructured information architecture, dedicated comparison page, and linear checkout created a clearer path to purchase.
The marketplace was organized around intuitive discovery and a focused path to purchase, with comparison built into the journey instead of forcing users to open multiple tabs.
A clean, modern system supports product-heavy pages through reusable cards, comparison tables, checkout steps, category tiles, and a green confirmation state.
Black
#121212
Red
#F63227
Grey
#656565
Light Grey
#E8E8E8
Aa
Discover. Compare. Checkout.
Regular: body and supporting copy
Medium: controls and emphasis
Bold: headlines and moments
The responsive experience covers the landing page, product listing and filters, product details, side-by-side comparison, cart totals, and a shorter linear checkout flow.
Reviewed the original experience and used the key research signals to identify friction across discovery, comparison, mobile browsing, and checkout.
Simplified the path from product discovery to checkout with clearer navigation and flows.
Improved product organization and browsing to help users find what they need faster.
Reduced friction across cart and checkout with a more focused, straightforward experience.
Tell us what you're trying to achieve, what's getting in the way, or where you're not sure what to do next. We'll bring a different perspective.
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