Healthcare · Product · 2025
Medical Research Platform
How UXZAWIA built MediCog's brand and website from the ground up, so a new US-based clinical research provider could launch with a clear way for researchers and pharma teams to find and request the right service.
MediCog
Industry
Healthcare and research
Services
Brand identityWebsite DesignDesign systemWeb Development
Platform
Web
Tools and Technologies
FigmaWordPressElementor
Overview
We built how research and pharma teams discover and compare MediCog's services from zero, and made requesting one a clear, single next step
from day one.
The challenge
MediCog launched with ten distinct, specialized services, from conference abstracts to biostatistics to grant writing, but no existing site or system to present them. Starting from scratch meant every decision, how services should be grouped, how pricing should be shown, how a first-time visitor should navigate a completely new US-based clinical research brand, had to be figured out with no legacy structure to fall back on.
Result
A clear service structure, built from zero, turned a brand-new US-based clinical research provider into one visitors could navigate with confidence from launch day.
Clear service tiersOne-screen service requestA system the team can extend
Brand identity
A considered identity system designed to stay recognisable, useful, and consistent across every real-world application.
Website
Structured for clarity and built around the journeys that matter, from first visit through to the final action.
Page structure
Services were structured from the start around what a researcher or pharma contact is actually trying to do: publish, analyze, present, or get funded, rather than listed as a flat, undifferentiated menu.
HomeServicesTeamPublicationsPricingContact
Design system
Accessible form, content, and feedback patterns support a calm and dependable experience.
Primary
Clinical blue
#0B67A3
Accent
Warm signal
#F47B4B
Background
Clean canvas
#F5F7FA
Contrast
Deep blue
#143A5A
Primary type / Manrope
Aa
Research made easier.
400 / Regular500 / Medium700 / Bold
One family / Complete system
Regular: body and supporting copy
Medium: controls and emphasis
Bold: headlines and moments
Key screens
The core responsive screens cover service comparison, service details, expert credentials, the request flow, and the complete site experience.
Approach
Built the service catalogue from the ground up around client language, not internal categories.
Outcome
Clear service structure
Complex research services were organized so clients can quickly understand what MEDICOG offers.
One connected experience
Brand, content, services, and enquiry were joined into one consistent digital experience.
Simpler path to request
Focused navigation guides users from the right service to submitting their requirements.
Let's Talk
Tell us what you're trying to achieve, what's getting in the way, or where you're not sure what to do next. We'll bring a different perspective.
Let's build what matters.
Start a conversation